SPIRIT'S Packaging

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HAY On Wye

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I had heard about this project from previous students and was very eager to do it myself as I entered my Graphic Design III class. My professor presented us with the project brief, “Choose from a list of options on the following page, and design an attractive packaging system for a brand of wine, beer, or spirits… While the name of your brand is provided, all other decisions will be determined by you, the designer.” I chose Hay-on-Wye Mead Brewery. Hay-on-Wye is a town in Wales. Once I discovered this I researched Wales and created this back-story for my brand. Hay-on-Wye Mead Brewery is located in the stunning country of Wales. Our Meadery is housed in the Hay Castle. Our recipe has been passed down through generations dating all the way back to our Viking ancestry.  My logo was based off of the dragon on the Welsh flag, which I then  modernized in style. I paired the logo with some hand done type and a clean bottle design. To top it all off I packaged it in a wooden box filled with hay of course. This project received an award from its submission in the 2016 AIGA Flux Competition under the Packaging category. 

 

Spirit’s Packaging Project
Graphic Design III