PRISMACOLOR AD Campaign

prismacolor ad campaign

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The requirements for this project were to design an ad campaign for Prismacolor. The campaign must include three ads as well as a social component. As I was researching previous Prismacolor ads a lot of them featured art drawn by their products. I wanted to go in a new direction. I thought of the target audience: artists who care about the quality of their supplies. With this in mind I chose an approach that had a more technical feel to highlight the quality of the product. 

I began by selecting three Prismacolor products: colored pencils, pastels, and markers. I then broke these items down into their most essential parts to highlight the aspects of these materials that make them perfect for customers. I paired this idea with the concept of making the poster look like a blue print and the tagline, “Finally, something for the art nerds.” 

Prismacolor Ad Campaign
Advertising Design